Duration Exterior Coating

	Duration™ Exterior Coating		Beyond Paint.

	How Duration Coating goes beyond paint • One-coat protection on repaints • Prevents peeling or blistering • Superior hiding • Two coats on new work, self-priming • Thicker, more flexible layer • Latest state-of-the-art technology • Unique one-coat warranty on repaints The Benefits to You: Reinforce your reputation for quality by using or upgrading your customers to the most durable exterior coating available. Duration gives a competitive edge. The extreme protection and coverage it provides means fewer callbacks and more referrals. You can sell more jobs with Duration. It is ideal for homes-repaints or new construction. Duration performs so well, it’s beyond paint.

	Why Duration Goes Beyond Paint Duration Coating is formulated with PermaLast™ Technology, a state-of-the-art acrylic copolymer technology that is optimized for durability and film build. This technology, plus innovative manufacturing techniques, are why Duration has up to 50% greater durability, coat-for-coat, than top line exterior paints. Duration has a 70% higher film build than conventional paints and provides a thicker, more flexible layer than ordinary house paint. You can be confident that Duration won’t peel or blister. Rigorous durability tests have shown that Duration Coating consistently outperforms exterior paints. Get the Job Done Faster and With Confidence Duration Exterior Coating gets the repaint job done in just one coat. And, two coats of Duration on new, unpainted surfaces eliminates the need for a primer and protects longer than ordinary house paint. Duration is self-priming, mildew resistant and as easy to apply as ordinary paints. It is formulated to go on thicker, while maintaining production speed. Duration’s heavier film build means it covers almost any color and saves the time and expense of two-coat jobs. It has flash rust resistance which minimizes nail-head rusting and has much better tannin bleed resistance than conventional paints. Residential Painting Contractors Can Sell More Jobs Duration Coating offers a terrific opportunity for residential painting contractors to earn more money and pick-up more business. Enhance your reputation for quality work by using the longest-lasting coating on the market, backed by the reliability of the Sherwin-Williams name. Duration is a logical and profitable upgrade option for your customers who want the most secure exterior coating protection possible. Satisfy customers, eliminate callbacks, increase referrals and save time and money.		Property Managers Extend Repaint Cycles Duration Coating means greater exterior durability for offices, hotels, restaurants, retail and multi-family housing. No more worries about having to repaint frequently to maintain curb appeal. The exterior paint job gets done fast and last longer, providing maximum performance for the money spent, maximum efficiency and maximum durability. Property managers keep maintenance costs down and turn units fast with Duration’s one-coat performance on repaints. An Upgrade Option for Builders When two coats of Duration Coating are used on new home exteriors, builders can be assured it’s up to their high standards and the new homebuyer’s expectations. Using Duration will keep painting contractors off the callback list. There is no need for a separate primer and it cuts crew time and cost while delivering extreme protection from peeling and blistering. Duration’s heavier film build also results in better hide. Builders will find Duration a profitable upgrade option for discriminating home buyers who want the longest-lasting exterior protection possible. Performs On All Surfaces Duration Exterior Coating is available in flat or satin. Use it on wood, stucco, masonry/cement, composition panels, aluminum, vinyl, and galvanized metal. It is formulated for siding, windows, gutters, trim and architectural plastics as used in shutters and gutters. Duration is available in a complete range of exterior colors. DURATION™ Exterior Coating
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